Wendy's Brings Back It's Very Own Best

When Wendy's first started advertising its hamburgers, their initial slogan was famously quoted by Clare Peller saying, "Where's the beef?"These words were heard worldwide and now Wendy's is going to bring it's famous slogan back in order to answer the question, "Where's the beef?" The answer is in Dave's Hot'N Juicy Cheeseburgers, named after Wendy's founder, R. David Thomas. The new Wendy's commercial, set to air Monday October 3, shows a man wearing a t-shirt saying "Where's the Beef" and he finally finds the answer when he ends up in front of a Wendy's restaurant that has a poster of the new Dave's cheeseburgers saying, "Here's the beef!" Then the commercial ends with Dave Thomas' daughter, Melinda, who is the original Wendy Thomas and she says that because the hamburgers are their "hottest and juiciest ever", they are worth being named after her father. She then says, "These would've made my dad say, 'Here's the beef!' Wendy's knows that with today's economy, people are struggling to find the time and resources to make a home cooked meal, so they turn to fast food.
My view:
Wendy's goal is to provide these people with good quality and quantity. They feel that their food should not only be delicious, but filling too. Along with natural-cut french fries with sea salt, Wendy's made a smart move by adding another new and improved addition to their menu, Dave's cheeseburgers. Of course the ad campaign is  definitely going to cost Wendy a lot more than other ones but when it comes to promoting a product, any company knows that they need to invest their best resources into marketing the product to its full potential. In today's fast food market, competition is tough because of powerful rivals like McDonalds, Burger King, and In-and-Out Burger. Wendy's saw that they needed to refine their slogan from "Where's the Beef" to "Here's the Beef." This is a good move on Wendy's part because it differentiates their slogan from other brand's slogans. People will start to see Wendy trying to improve their quality of service and product and gain much stronger loyalty towards the company.

http://finance.yahoo.com/news/After-27-Years-an-Answer-to-nytimes-522602526.html?x=0&.v=1