On September 6th, Carol Bartz, a former CEO of Yahoo, was let go from her position through a phone call from Yahoo!'s chairman, Roy Bostock. He apparently wanted to let her know in person but changes in the weather left him no choice but to deliver the devastating news via telephone. For the past few years, Yahoo! has not been as profitable as it once had been. The company had trouble expanding the company to foreign markets such as those in Asia due to a past dispute with Asian partners, such as Alibaba, which left the company with falling sales. Yahoo! had been one of the biggest names on the web, but recently it's popularity and prosperity had started to lessen compared to that of Google and Facebook. For a while, Yahoo!'s executives were not happy with Mrs. Bartz's performance. They claimed ever since she had been added to the board, Yahoo! was not able to stabilize it's finances nor recruit a better engineering team to push the company through the rubble. Yahoo! claimed she lacked a vision for the company and thus she couldn't determine the outcome of the company in the long-run. Also, ever since Mrs. Bartx became part of the Yahoo! team, stock price only increased by 10%, making Yahoo! less valuable than it was before she took over. That is one of the main reasons why she was let go from her position. She failed to see the problems of the company and lacked to acquire leadership skills and insights that would help the company prosper in the future.
My view:
When I first came across this article, I was shocked to see that a respected employee of a high profile internet site was fired in the way that she was. Although she failed to measure up to her responsibilities, Carol Bartz should not have, by any means, been fired that way. When it comes to business, there has to be a certain level of respect that comes into play, and in this situation, there was no respect. Even though Yahoo! is already suffering from low stock prices, it now has another issue that could hurt the company in the future. It's important to think about Yahoo!'s clients and how they will view this situation. Many people may frown upon the fact that a woman was treated in the way that she was and thus giving Yahoo! a bad reputation to its fans, especially the female population. It's also unfair to blame a companies faults and failures upon one person. Yahoo! is suppose to be a team, and a team that wins together, loses together. Another question that comes to mind is: how well of a job is Yahoo! doing at recruiting the right people to join their team? It seems as if Yahoo! should either increase their requirements for the hiring process, or dedicate more time in trying to find the best personnel for the business.
http://www.businessweek.com/magazine/yahoos-revolving-door-spins-again-09072011.html
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