There is some rising controversy over Ben & Jerry's new flavor, Schweddy Balls. The term was originally created from an SNL skit that starred Alec Baldwin as Pete Schweddy. The ice cream flavor contains fudge-covered rum balls and although it may be good, the One Million Moms group is against the launch of the product. They believe the name of the product is vulgar and inappropriate for children and they refuse to allow their kids to consume this ice cream. They are also encouraging other mothers to see the that the name "is nothing but locker room humor that's not appropriate for young children." Stores already have decided not to carry the flavor while others say that if consumers would demand the product, they would put it on their shelves. Even though some stores ban it, Schweddy Balls has already become the most demanded, limited-edition product that Ben & Jerrys carries. Even though many stores don't want to carry the flavor, Ben & Jerrys still will continue to supply their product to any willing carriers.
My View:
Even though people were offended by this ice cream's name, Ben & Jerry's couldn't have wished for better exposure for this product. Controversy sells and the million mom's walked right into it. By going against this product, the One Million Moms group actually made this product more well-known and heard-of to people all over the world. Even though it may not be the most appropriate name for a product, there still will be people who enjoy its humor. I think Ben & Jerrys should take on a specific target market, which is teens and men because they are the most likely ones who will enjoy this humor. I suggest they make their next advertising campaign more focused on a specific target market so their product sells more.
http://news.yahoo.com/stores-freezing-ben-jerrys-flavor-213431173.html
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