Even since POM Juice, people have been crazy about the super-food, acai. People have realized that this food provides many health benefits, the most popular being a strong anti-oxidant. Health foods have been becoming steadily more popular over the years ever since the issue of obesity in America has been more publicized and people are starting to see how it can be potentially fatal if not taken care of. Health foods allow people to have a variety of delicious, nutritious foods to choose from instead of reaching for the old fashioned junk food. Marketers also wanted to introduce something new and trendy that people will catch on to and ever since POM became a hit, people wanted to know more and get more of this food. There are so many products out there that offer health benefits that promise to help you lose weight, cleanse your system, and revitalize your body. All these things sound tempting and they might actually work but researchers have shown that although these drinks can offer certain benefits, it's not the smartest idea to rely solely on these drinks to lead a healthier lifestyle. The only way to really improve you mental and physical state is to change eating habits and to include a bit of exercise in your daily routine. It won't do you much if you rely on just drinking a health beverage to improve your overall state of health.
My View:
I have to say that I agree with these researchers when it comes to analyzing what certain things can improve overall health. Simply drinking a health drink won't do much for your health. It could give you some energy and flush out toxins but it really isn't doing anything to improve your overall health. Obviously this type of information could potentially harm a health food company's product. When people begin to search online and read articles, word can spread very quickly and people might not have any more incentive to buy these products, thus decreasing the number of potential customers for health food companies. This could be a potentially harmful situation that could occur for a company but the best thing they can do to salvage their reputation is directly talk to people through commercials, websites, blogs, and communities and work to communicate all the superior benefits of their products. Otherwise people might start to believe what researchers are saying and turn away from health food companies if they see no point in buying their products.
http://shine.yahoo.com/event/green/debunking-trendy-health-drink-claims-2574301#photoViewer=1
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