When men think of drinks they enjoy on a daily basis, they think of beer, sodas, and energy drinks. Those are the types of beverages that men want the most because they usually represent strength and masculinity. Diet drinks aren't the most appealing to men because they associate dieting with women and they feel that if they're seen drinking these drinks, then they will "stripped of their manhood". So when Dr. Pepper modified its drink to a diet version, men were were disappointed because they felt that their drink was being feminized. This outlook could result in a loss of customers for Dr. Pepper since their main target audience was men. Once the male fans of Dr. Pepper see that this drink is being modified against their tastes, this could damage the companies reputation and sales. Bur Dr. Pepper says that it'll still try to relate its new drink to the "macho men" of the world, in hopes that their product will be accepted by both sexes.
My View:
I think that Dr. Pepper made a smart move by trying to advertise their products on ESPN or during football games because men will start to see their new diet product in a new light. Perhaps they won't see it as something that just women could drink and perhaps they will have some faith in the product too. Dr. Pepper has been known for years and many people, especially men, have become very fond of this drink. Now that they see that it's being modified to satisfy women, they are backing down because they don't want to be seen drinking something "womanly". I think Dr. Pepper made a smart move by trying to reach a broader audience, not just the men of the world. This drink could now appeal to people who are on health diets, and that doesn't mean woman only. This move could either lose customers for the company or gain a whole lot more than they had.
http://finance.yahoo.com/news/Dr-Pepper-Ten-No-women-apf-3465249566.html?x=0
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