With her angelic features and humble personality, provocative is the last word that comes to mind when describing Dakota Fanning. But apparently citizens of the U.K. think otherwise. The ad, that features Fanning holding the latest Marc Jacobs flower perfume, is being banned from British shores. The U.K.'s Advertising Standards Authority said the photo is provocative and vulnerable to "serious offense" is due to the fact that Dakota Fanning is a minor, and her poses and facial expressions could be deemed inappropriate for a minor. Even though there are much more provocative ads out there, the ASA still thinks the Marc Jacobs ad should be censored. Since Fanning is made to look a lot younger than she really is, the ad is may be received as presenting children in a sexual way. The title of the perfume is called "Oh Lola!", which resembles the title of the movie, Lolita.
My View:
After taking a good look at the ad, I can see why people could take the ad as sexy and inappropriate. Dakota Fanning is made to look younger than she really is and her pose is a little suggesting, but it doesn't mean that it should be banned. Clearly the perfume takes on after the movie Lolita, which is about a young girl who is seduced by an older man. Marc Jacobs was trying to convey the meaning behind "Oh Lola!" through its ads, otherwise how will it get people's attention? It's inevitable that sex sells because it gets people's attention and sparks interest in people, and Jacobs definitely got people's attention this time. I don't think people should look too much into this ad, but if it is unacceptable by British standards, then I suggest Jacobs remove the ad there in order to avoid any more controversy and incoming problems from overseas. At the end of the day, it is important for a company to do everything to protect its brand's image.
http://omg.yahoo.com/blogs/thefamous/british-censors-ban-dakota-fanning-provocative-ad-194052605.html
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