Wednesday, November 2, 2011

Seaweed To Take Over Store Shelves?


Recently, there's been buzz about the superfood, acai berry, and its health benefits. Companies were coming out with products that contained this health food and people were shelling out money to get their hands on this. But perhaps we have a new competitor in the market. People are been talking about seaweed and all the essential benefits it provides, like weight loss and aiding in cardiovascular health. Since there are been so many controversies about obesity in America, people have been changing their lifestyles and leaving their junk food days behind and turning to heath foods. There are many products that contain seaweed such as seaweed salads or seaweed chips. People are leaving snacks, such as Doritos and M&M, in the dust and taking interest in healthier, more nutritious options.

My View:
Obesity is a disease that affects many people in the U.S. and people are fed up with it taking over their lives. That is why many people are taking interest in health foods that aid in proper cardiovascular and digestive health, all while helping weight loss. When marketing researchers find out that seaweed is the new superfood, they are going to take the opportunity to position themselves in the market. Marketers could try to create products that differentiate themselves from other products, such as snacks or candies that contain seaweed. Since seaweed is so in demand now, people will definitely stock up on these goodies, knowing that they will be receiving many health benefits from their choice.

http://shine.yahoo.com/channel/health/is-seaweed-the-next-big-superfood-2598756

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