In today's world, people use the Internet for practically everything. From shopping to doing business online, people spent 4 to 7 hours a day just browsing through online sites. Now retailers are taking advantage of this trend and offering promotions online, several days before the holidays start. Early online promotions are one way for retailers to better compete with their rivals. Due to economy, stores are unsure of how much people will spend this year, so early promotions are one way of sparking incentive to buy more for less.
My View:
These days, almost everything can be done online. So it's no surprise that people are going to want to use the Internet to buy things. Goods online are easily accessible, in stock, and easy to pay for. Black Friday can have one person waiting in line for hours, when online a shopping spree can take 30 minutes or less. By offering good deals and promotions, retailers are luring in more customers than ever. I think that by adding more promotions to online store websites, companies can make up to twice as much in revenue, especially around the holidays.
http://finance.yahoo.com/news/-cyber-monday--gains-rivals.html
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