PETA is a well-known organization that fights to protect the rights of animals all over the world. They have been known for aggressively fighting against things they see as being demeaning or cruel to animals. A recent controversy they have entered themselves in deals with the Nintendo game, Mario. PETA says the animal costume that Mario, the main character in the game, wears gives off the message that it is okay to wear fur. The raccoon-like suit is used to help Mario glide across the screen and this move has been incorporated into the game since 1988. Still PETA suggests it promotes animal abuse since the raccoon dogs are animals that are constantly beaten and skinned alive for their fur. So PETA has decided to offer their version of the game, in which players try to take back the suit from Mario.

My View:
Personally, I think PETA is taking the issue of animal abuse to an extreme. Mario has always been known as a fun and completely innocent game that is simply for the enjoyment of Nintendo lovers. No where in the game is direct abuse of animals being displayed. And the fact that the character in the game is wearing an animal-looking suit does not imply that anyone who sees this will immediately consider skinning and wearing animal fur. I think PETA takes certain topics too seriously and so far people have been criticizing the organization for being ridiculous and overly exaggerative.

http://games.yahoo.com/blogs/plugged-in/peta-slams-mario-over-fur-suit-211025773.html