Architects from Gensler and AEG have just released photos of what the new L.A. stadium will supposedly look like. People have been buzzing about the look the stadium, which has a very bright and "whimsical" feel to it. The stadium will hold 72,000 people and has a built in deployable roof, in case there are any bad weather days. The stadium is set to open itself to NFL games in 2016 and there's talk that the stadium will offer to host the 2017 Super Bowl L. Despite the fact that L.A. doesn't have professional football teams, it still might host games for the San Diego Chargers, Minnesota Vikings, Oakland Raiders, and Jacksonville Jaguars. The plan hasn't been approved yet but it sure has been getting a lot of positive feedback, mostly because of its unique design.
My View:
Since L.A. is known for not having professional football teams, I don't understand why so much money and effort is going in to build a stadium that might not attract a large audience to begin with. This isn't a smart marketing move considering there aren't many football fans in L.A. Since the economy isn't in the best state right now, people are going to wonder why is so much money being built into a project like this. They might also wonder where is the money for this stadium coming from. One possible answer is from higher taxes. People might not be too pleased with this move and the plan for the stadium could end up as a failure. Also, traffic LA is terrible so people might not be willing to stand in traffic for games they don't favor as much in the first place.
http://sports.yahoo.com/nfl/blog/shutdown_corner/post/Proposed-new-LA-stadium-is-translucent-and-whims?urn=nfl-wp11926
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